The Scottish Enterprise (SE) Financial Services Newsletter, ‘Investing in Our Future’ aimed to publish articles about the financial services sector.
The evaluation aimed to assess the effectiveness of the newsletter in reaching its target audience, and the format of the newsletter as a suitable communications vehicle.
Methods
The methodology consisted of: 65 telephone interviews from 306 contacts.
Findings
Finds that the newsletter is read by the majority of recipients. Notes that the articles and overall newsletter are considered relevant to readers. Highlights that readers are satisfied with the frequency, focus, design and style of the newsletter.
Recommendations
Recommends that each edition contains at least one article written by a professional within the Financial Services Industry. Suggests an investigation of how to distribute the newsletter by email.
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