International Selling Programme
Our programme is a high impact, interactive development programme, designed to help companies successfully grow sales in complex international markets.
Take your international sales to the next level
The International Selling Programme is aimed at Scottish companies that are engaged in international complex sales and companies targeting sectors with long selling cycles.
Through workshops, direct mentoring and peer support, the four-week programme can help you:
- improve the skills you need to sell internationally
- develop an informed and structured approach to selling in complex and consultative environments
- enter new regions and drive sales in regions with diverse complex selling cultures and ecosystems
- build smarter sales process that accelerates sales
- conduct international business and develop relationships in the current economic climate
- articulate product or service value
The end goal of the programme is for participants to develop a customised and action-orientated international sales growth plan based on a specific opportunity area.
Some of the themes covered in the programme include:
- understanding changing customer needs
- market dynamics and the buyer
- innovating your international value proposition
- international growth strategies
- international sales cultures
- opportunity win planning
You might also be interested in
-
International Ecommerce programme
Get expert advice and support in a series of online ecommerce webinars, masterclasses and events.
-
Six steps to exporting success
New to exporting? Get started with these six steps covering ecommerce, strategy, documentation requirements and international markets.
-
GlobalScot
Our international community of Scottish business leaders can help you connect with businesses and markets around the world.
-
Sign up to email updates
Stay up to date with the latest events, webinars, funding opportunities and industry news.
Interested in this programme?
The programme runs at various times throughout the year. Submit an enquiry to find out more.