International online marketplaces
Discover the main international online marketplaces across the regions of Europe, Middle East and Africa, Asia Pacific and Americas.
Get started with selling online
Research shows that 1.66 trillion USD (£1.29 trillion) was spent in 2018 on online marketplaces, which accounts for 50% of all global online sales.
Although Amazon, eBay and Etsy are the most famous global online stores, there are lots of other online marketplaces that serve specific sectors and countries.
Generally, online marketplaces operate on a subscription or listing fee basis, but many offer assistance with order fulfilment and deliveries, making cross-border trade more accessible. Some also charge a percentage commission on final order values, which also needs to be considered when implementing your pricing strategies.
We have created a guide to the most popular online marketplaces in Europe, the Middle East, Africa, Asia Pacific and Americas.
Global online marketplaces
-
Amazon
You can sell on Amazon if your business is in the following sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items.
-
eBay
eBay is one of the world's best-known online marketplaces and covers a huge variety of sectors, from textiles to automobiles.
-
Etsy
Etsy is a global online marketplace specialising in handmade and vintage gift items.
Europe, Middle East and Africa
-
Amazon UK
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty
-
eBay UK
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty, automobile, machine / components
-
Fruugo
Sectors: clothing, fashion, health and beauty, kids items, electronics
-
GAME
Sectors: technology, gaming, computer software, hardware and components
-
Etsy UK
Sectors: textiles, fashion, crafts, handmade, jewellery, food and drink, gifts
-
Folksy
Sectors: hand-made and unique crafts
-
OnBuy
Sectors: electronics, technology, fashion and accessories, health and beauty, DIY and building materials, vehicles and parts
-
Fyndiq
Sectors: electronics, health and beauty, fashion, children's and entertainment
-
Not on the High Street
Sectors: unique goods, gifts, crafts, hand-made, boutique items
-
Yumbles
Sectors: food and drink
-
C Discount
Sectors: homewares, electronics, appliances, gaming, telecommunications, automotive parts and accessories
-
C Discount Pro
Sectors: computer equipment, telecommunications, office equipment, industrial materials, furnishings, food and drink
-
Rakuten France
Sectors: electronics, technology, fashion, sports and hobbies, homewares, health and beauty, automotive
-
Fnac
Sectors: electronics, books, music, media, musical instruments
-
Pixmania
Sectors: Hi-tech goods such as cameras, computing, home appliances, watches
-
Blocket
Sectors: electronics, textiles, fashion, furnishings, vehicles, homewares
-
La Redoute Business
Sectors: apparel, fashion, home furnishings, furniture, kitchen and home appliances
-
Kaufland
Sectors: fashion, electronics, homewares, garden, sports, food and drink, automotive, health and beauty
-
Zalando DE
Sectors: fashion, shoes, textiles, health and beauty, accessories
-
Yatego
Sectors: fashion, electronics, homewares, garden, sports, food and drink, automotive, health and beauty
-
OTTO
Sectors: fashion, sports, furniture, electronics, homewares, toys and appliances
-
Privalia
Sectors: fashion, homewares, tech and electronics
-
Carrefour
Sectors: food and drink, homewares, appliances, technology and electronics
-
La Redoute Consumer
Sectors: fashion, sports, furniture, electronics, homewares, toys and appliances
-
Spartoo
Sectors: fashion and footwear
-
Verkkokauppa
Sectors: electronics, telecommunications, pet supplies, jewellery, food and drink and baby goods
-
Allegro
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Ceneo
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Noon
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty
-
Jumia
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty
-
Kilimall
Sectors: textiles, technology, sports, electronics, health and beauty
-
Skroutz
Sectors: electronics, appliances, mobile, toys, health and beauty, sporting equipment and car accessories
Asia Pacific
-
Alibaba
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty – all categories
-
FlipKart
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
-
Rakuten
Sectors: textiles, technology, food and drink, sports, electronics, health and beauty – all categories
-
Amazon Japan
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
JD.com
Sectors: textiles, apparel, technology, food (dry pantry style goods), sports equipment, health and beauty, books and children’s items
-
TMall
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
-
Kaola
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
-
Lazada
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
-
Qoo10
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
-
Shopee
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
-
MyDeal
Sectors: home furniture, furnishings, homewares, electronics, animal and pets and wine
-
Trademe
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
-
Catch
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children’s items - a place to buy everything
Americas
-
Amazon.com
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
eBay.com
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Bonanza
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Etsy.com
Sectors: textiles, fashion, crafts, handmade, jewellery, food and drink, gifts
-
Walmart
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Newegg
Sectors: electronics, homewares, fashion, beauty and hobbies
-
Wayfair
Sectors: textiles, homewares, furniture, home décor, garden items and home appliances
-
Wish
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
eCrater
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Amazon.ca
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Linio
Sectors: textiles, apparel, technology, sports, electronics, health and beauty, children's items - covers most categories but not food and drink products
-
Mercado Libre
Sectors: textiles, apparel, technology, food and drink, sports, electronics, health and beauty, children's items - a place to buy everything
-
Faire online
Sectors: textiles, apparel, fashion, homewares, soft furnishing, beauty, food and drink
-
Houzz
Sectors: homewares, furniture, soft furnishings, textiles, art
-
RangeMe
Sectors: food and drink, homewares, gifts, health and beauty, consumer goods
-
Cratejoy
Sectors: subscription boxes, food and drink, homewares, gifts, health and beauty, consumer goods